Spring Diaries is a fun, playful, colourful and cheerful brand accessible to everyone. The brand experiments with cuts and cheerful prints in bright colours as well as subtle lines in solid colours. From starting at an exhibition, opening multiple stores to having renowned celebrities sport our apparel, we are having a wonderful journey and look forward to a great future ahead. Our company name is registered as Red Velvet but, our brand name is Spring Diaries.

About the Founders

Shradha Ponnappa entered the fashion world when she set up her very own small business venture after graduating from Vogue Institute of Fashion Technology, Bengaluru. Today, Shradha is known for her detailed and unique designs in the clothing Industry. From then to now, they have grown into a family of 30 people where they handcraft every piece into pure perfection.

Brain wave of Spring dairies, Megha Poddar abides by the phrase, “Don’t sit idle, For indeed success is seeking you.” With an aim of breaking the cliché ‘buy and sell’ market of the clothing industry, Megha put her soul into orchestrating a clothing line where every piece is personally handcrafted into pure perfection.